Jim Leonard

About

Studio

Timberland dot com redesign
Year: 2023
Client: Timberland
Role: Creative Director
Collaborators: Jenny Hanlon, Katie Ausdemore, Heather Kraft2023 marked the 50th anniversary of Timberland, a leader in both the work and streetwear spaces. To celebrate this milestone and reinvent the brand's digital presence, my team was tasked with redesigning the brand's website.

I served as the Creative Director on this project, working directly with brand partners and technology leads to create a rebranded design system that reflected the brand's distinct identity.

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