The North Face home page redesign
Year: 2023
Client: The North Face
Role: Creative Director
Collaborators: Lilia Sanabria, Jenny Hanlon
In 2023, my team was tasked with redesigning the homepage for The North Face, a leader in outdoor apparel. Prior to our redesign, the homepage lacked structure and visual consistency. To address this, we implemented a modular design system that established a clear hierarchy while accommodating the diverse range of content produced by the brand.














Modular CMS Card System







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