Red Bull Soundstage
Year: 2012
Client: Red Bull
Role: Senior Designer
Collaborators: Hakki Yemeniciler, Kimberly ThompsonRed Bull made a significant entry into the music marketing space with the launch of Soundstage, a music discovery and content creation platform. My team at Sonicbids was entrusted with bringing this sub-brand to life, developing a cohesive brand system, designing the digital experience, directing short documentaries, and executing multiple brand activation installations. Soundstage played a pivotal role in elevating emerging artists by expanding their reach to new audiences through its online platform and high-profile live events, including Lollapalooza and Bonnaroo.