Publicis One Table
Year: 2018
Client: Publicis
Role: Art Director / Designer
Collaborators: Carlos Perez, Kait StrovinkAt the 2017 Cannes Lions International Festival of Creativity, Publicis Groupe helped launch Common Ground, a five-year initiative aimed at supporting the United Nations in achieving its Sustainable Development Goals. Publicis is championing SDG 2: Zero Hunger, which focuses on four key areas: reducing food waste, improving nutrition, ensuring food security, and promoting sustainable agriculture. This brand identity and accompanying website reflect Publicis’ commitment to these causes, inviting individuals and agencies worldwide to participate in a contest to create a product that can help end global hunger.