Jim Leonard

About

Studio

GOLF le FLEUR*
Year: 2019
Role: Senior Designer
Collaborators: Hadley Adams, Justin Jiang Tyler, the Creator, is one of the most influential music artists and fashion icons of the 21st century. His decade-long collaboration with Converse (under his fashion label GOLF le FLEUR*) is known for reworking classic silhouettes like the Chuck Taylor and One Star with unorthodox materials and patterns.

The Gianno was Tyler’s first completely new sneaker, breaking away from the classic Converse lineup. Drawing inspiration from BMX and hiking shoes, Tyler introduced a new classic to his storied collaboration with the brand. The web experience I created highlights the specifications of the shoe while playing off the "big sneaker" motif that was carried through the broader campaign. The sneaker release coincided with a physical launch at Camp Flog Gnaw 2019 in Los Angeles.   











The Launch of The Gianno coincided with Camp Flog Gnaw 2019. Converse installations below were led by Justin Jiang.

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