Jim Leonard

About

Studio

Converse Pride 2020 Campaign Design
Year: 2020
Role: Senior Designer
Collaborators: Hadley Adams Converse's 2020 Pride Collection was inspired by the Philadelphia Pride Flag, created by social justice leader and politician Amber Hikes. The flag incorporates brown and black stripes to highlight inclusion within the LGBTQIA+ community. 

The campaign came to life through the activation of the Converse X community, which brought together eight ambassadors from around the world. These ambassadors were interviewed in Los Angeles, and their stories were shared on Converse's social channels as well as our Pride Hub, a dedicated destination on our website for all things Converse Pride.

Converse Pride 2020 was an omnichannel marketing campaign which included web, organic and paid social, email, and physical activations.







The web experience provided shopping opportunities for both inline and custom products.



8 posters were created by Converse employees and were available to download. Users were encouraged to print them out for use at pride parade events.

Index

Next →

©2025