Comcast Dot ComYear: 2018
Role: Senior Designer
Collaborators: Meredith Lambert, Jodie Shotwell, Vincent Casellas, Karlie Kirkaldie
Comcast is a leading provider of television, internet, home security, and phone services. For this responsive redesign, my team and I focused on the "Shop & Learn" section of their website, which educates users about the services Comcast offers and ultimately drives conversion. We developed a responsive module system based on atomic design principles, aiming for maximum reusability. The design emphasized an airy, open feel while maintaining clear CTAs and conversion points. For imagery, we used a mix of lifestyle and product shots, along with top-down tabletop photography, to subtly convey the integration of Comcast’s suite of services in the user’s home.